EIG NEWSLETTER

Volume 4, Number 4 July - August, 2004 Issue

The past few months have again been a busy and exciting time with the launch of my book “Success Is Not a Spectator Sport: How To Take Action and Achieve More”. The book has been incredibly well received. I want to thank each and every one of you who have made the investment in the book and for all your wonderful feedback and support.

I have a small request of you, if you have read my book and enjoyed it, I would appreciate it if you could take a few minutes of your time and please write a brief review of the book on amazon.com. To access the link, please contact Amazon here. Thanks.

Please connect here to order your own copy of the book. You will be directed to my secure on-line store. You can also call us directly at 416-490-6744 or Toll-Free in North America at 1-800-837-0629. I would also be more than happy to personalize your copy for you on request. Please ask about our attractive volume discounts for orders of ten or more copies.

In the last couple of months I have also had an opportunity to speak to a large number of organizations and associations across Canada and the United States, and to have met some wonderful new friends. I thank them all who have honored me by bringing me in to speak for there organization and people. For more information on how I can work with your organization anywhere in the world please contact me personally at charles@cmarcus.com

I would like to welcome all the new subscribers to the EIG family. Thank you so much to all of you who have also passed on the newsletter to your family, friends, work colleagues and associates. Please continue to do.

**Please do not forget also to notify us of any changes in your e-mail address so we can make the necessary changes in our system. We do not want to lose your valued readership.

Have a terrific few months.

To Your Success

Charles M. Marcus

Did someone forward you this newsletter? Would you like to subscribe? Please click on this link: subscribe. Note that in keeping with our anti-spam policy, you will receive an email message requesting a response from you in order to confirm your subscription.

In This Edition

Your Secret Weapon: Enthusiasm.
Don’t Judge a Book By It’s Cover
Quotes
Recommended Reading
Services
Privacy Policy

Your Secret Weapon: Enthusiasm.

The more I observe about life, the more I work with great organizations, the more I talk and listen to successful people, and the more I study great service, I have come to realize that while there are many different factors that contribute to one’s success, the one that keeps coming back to me is enthusiasm.

I was recently looking to buy a new suit. I went in to one well known store, and while the person serving me was not rude, he most certainly was indifferent to me. I could tell he saw me as an inconvenience to his day instead of an integral part of his day.

Some of you may have had a similar experience. How did it make you feel? I expect not very impressed, and not entirely likely to shop there again. In my case, the salesperson’s tone, body language and facial expressions told me everything I needed to know. Well, I decided I did not have to put up with this and would spend my money elsewhere. I left the store, went down the street, and walked in to a similar store. What a difference! The first person I came into contact with gave me a big welcoming smile, asked me how I was, and then enthusiastically proceeded to ask me how he could help me that day.

This person was genuinely proud of the merchandise he sold and the company he worked for, he was a walking advertisement for them, and made me feel important and cared for. I bought my suit that day and a few other items, not even comparing prices with the other store. I was bowled over by this person’s genuine enthusiasm, and, in fact, all the other employees of that store who I came in to contact with that day were equally enthusiastic and helpful.

In my experience, forward thinking organizations, and the more successful organizations I have come in contact with, find the key to building enthusiasm in their whole team. Team members speak in terms of what they have done as an organization. They speak with pride about the company, their individual roles and overall contributions, and what product or service they provide.

Never underestimate the simple things in life: the smile, the genuine concern for someone, a sincere compliment, showing that you care, having the passion for what you do and by always being enthusiastic… It is your secret weapon.

Don’t Judge a Book by it’s Cover

I would like to thank my good friend, Selwyn Cainer, for sending me this article. It is attributed to a true story by Malcolm Forbes. I hope you enjoy reading it.

A lady in a faded gingham dress and her husband, dressed in a homespun, threadbare suit, stepped off the train in Boston, and walked timidly without an appointment into the outer offices of the President of Harvard University. The secretary immediately wrote these “backwoods, country hicks” as having no business at Harvard.

“We want to see the president,” the man said softly.

“He’ll be busy all day,” the secretary snapped.

“We’ll wait,“ the lady replied.

For hours the secretary ignored them, hoping the couple would finally become discouraged and go away. They didn’t. The secretary grew frustrated and finally decided to disturb the president, even though it was a chore she always regretted. Explaining the situation to him, she said, “Maybe if you see them for a few minutes, they’ll leave.“

He sighed in exasperation and nodded. Someone of his importance obviously didn’t have the time to spend with such country bumpkins. The president, stern faced, invited the couple into his office.

The lady began her story. “Our son attended Harvard for one year. He loved Harvard. He was very happy here. But about a year ago, he was accidentally killed. My husband and I would like to erect a memorial to him somewhere on campus.”

The president wasn’t touched…He was shocked. “Madam,” he said, gruffly, “we can’t put up a statue for every person who attended Harvard and died. If we did, this place would look like a cemetery.”

“Oh, no,” the lady explained quickly. “We don’t want to erect a statue. We thought we would like to give a building to Harvard.”

The president rolled his eyes. He glanced at the gingham dress and threadbare suit, and then exclaimed, “A building! Do you have any earthly idea how much a building costs? We have over seven and a half million dollars in the physical buildings here at Harvard.”

For a moment the lady was silent. The president was pleased. Maybe he could get rid of them now.

The lady turned to her husband and said quietly, “Is that all it costs to start a university? Why don’t we just start our own?”

The president’s face was quizzical and not just a little confused and bewildered.

Mr. and Mrs. Leland Stanford got up and walked out. They traveled to Palo Alto, California where they established the university that bears their name, Stanford University, a memorial to a son that Harvard no longer cared about.

-----A TRUE STORY by Malcolm Forbes

From Charles: You can easily judge the character of others by how they treat those who they think can do nothing for them. That article is certainly one to reflect on. Food for thought indeed.

QUOTES

“When the love of power is replaced by the power of love, there will be peace”

Jimmy Hendricks

“If you think education is expensive, try ignorance”

Vidal Sassoon

“Waiting until everything is perfect before making a move is like waiting to start a trip until all the lights are green!”

Karen Ireland

RECOMMENDED READING

Be Nice (Or Else!) by Winn Claybaugh

If you want to become a happier more successful person, this is a must read book. You will discover the new rules and fun of being NICE! The author Winn Claybaugh is one of the nicest people you will ever meet in your life. he is also a friend, and I am honored to know him. Winn also is one of the most generous and giving people on this planet, and also incredibly successful. Read this book, learn from its wisdom and ideas. It is a wonderful, wonderful read from a person who walks his talk. The foreword in this book is by none other than Larry King of CNN fame.

Tom Hopkins’ Guide to Greatness In Sales by Tom Hopkins

This is certainly not a new book, but one I keep coming back to every so often. Anybody in sales today or thinking of getting in to sales should read this book. The author is a master in the art of becoming a complete sales person and a champion. There are many great books written about sales by many experts, this one, in my opinion, is right up there with the best. Hopkins is a genius at the sales game and his writing style is easy to follow and to understand.

Website: Michael J. Hughes: Canada’s Networking Guru

This is a terrific website with lots of value, excellent articles and first class products and services. For anybody who wants to know anything and everything about networking, this is one cool site. Michael also has a great newsletter which I personally subscribe too and enjoy very much. I would recommend that you visit his website at www.michaeljhughes.com

To order Charles’ new impactful book, Success is Not a Spectator Sport, please visit his website: www.cmarcus.com/onlinestore.htm or call toll-free in North America 1-800-837-0629, or 1-416-490-6744 outside North America or in the local Toronto area..

Did someone forward you this newsletter? Would you like to subscribe? Click here to subscribe. Note that in keeping with our anti-spam policy, you will receive an email message requesting a response from you in order to confirm your subscription.

Have you missed earlier editions of the EIG newsletter? All previous editions are available on our website: www.cmarcus.com through the "Articles" page.

Services

Charles Marcus is a success strategist, motivational keynote speaker and seminar leader. He works internationally with companies and associations that want to motivate and inspire excellence in their people. To Book Charles for your future convention, sales meeting, retreat, customer appreciation day or important event, or for more information on Charles and his presentations, please contact him personally at:

Telephone: 416-490-6744 or Toll-Free in North America at 1-800-837-0629

Fax: 416-490-6344

Email: charles@cmarcus.com

Website: www.cmarcus.com

New Topics include:

Success Is Not a Spectator Sport: The Keynote Address

Success Is Not a Spectator Sport: The Seminar/Workshop

Charles is also available for telephone consultations and for personal coaching. For further information on how these services can work for you, please contact him directly

Permission is granted to reproduce this newsletter in whole or in part provided the following byline below appears along with the article and that a copy is sent to me after publication. Thank you: To check previous issues for publication, please go to www.cmarcus.com and click on articles/newsletters.

Charles Marcus is an international motivational speaker. To subscribe to his FREE personal and professional development newsletter, please send an email to info@cmarcus.com with the word SUBSCRIBE. An electronic copy will be sent out to you every two months. For more information on how Charles, his book and his programs can benefit your organization or group, please call 416-490-6744. Toll-Free in North America at 1-800-837-0629, or visit his website: www.cmarcus.com

Privacy Policy

Please rest assured that your name and email will NEVER be sold or shared with another. It will remain private.

Please DO NOT FORGET to notify us of any change in your e-mail address

We appreciate and welcome your feedback and suggestions. Please send a message with your comments to info@cmarcus.com