EIG NEWSLETTER

Volume 3, Number 6 November - December, 2003 Issue

Greetings and welcome to the latest issue of the newsletter. I would also like to welcome all the new subscribers and friends to the EIG family. Thank you so much to all of you who have also passed on the newsletter to your family, friends, work colleagues and associates. Please continue to do so.

I would like to thank all the wonderful organizations that have honored me by bringing me in to speak at their organizational events these past few months across Canada and the United States. It has been a very busy time involving a lot of traveling, but it is always so rewarding to work with dynamic organizations and to have the pleasure to meet such great people.

My first book “Success Is Not A Spectator Sport: How to become the true leader of your own destiny,” will be published in early 2004. If you would like to receive a personalized signed copy from the first printing, please send an e-mail to info@cmarcus.com. Please include how many copies you would like to receive, your telephone number and shipping address. We will contact you once the book is published to confirm shipping and arrange for payment. The cost of each book is $15.95 (U.S.), $20.95 (Can) and £10.50 (U.K.) Shipping costs and taxes are extra. Please ask about our attractive volume discount on orders of ten or more copies.

I would welcome an opportunity to discuss how I might be of service to your company, association or organization with one of my motivational keynote presentations and/or workshop programs wherever in the world you might be for 2004 or 2005. Please e-mail me personally at charles@cmarcus.com or call me at (1+) 416-490-6744 for more information. You can also visit my website at www.cmarcus.com. I look forward to hearing from you.

Please do not forget also to notify us of any changes in your e-mail address so we can make the necessary changes in our system. We do not want to lose your valued readership.

Have a terrific few months.

With Kind Regards

Charles M. Marcus

Did someone forward you this newsletter? Would you like to subscribe? Ó Subscribe to the EIG newsletter. Note that in keeping with our anti-spam policy, you will receive an email message requesting a response from you in order to confirm your subscription.

In This Edition

A Lesson in Speaking In Public
A Short Course In Human Relations
Quotes
Recommended Reading
Services Available
Privacy Policy

A Lesson In Speaking In Public

(An excerpt from Charles’ upcoming book: Success Is Not A Spectator Sport)

“I couldn’t deliver a speech to save my life. Before reading my first speech in front of a few hundred GE executives in Cooperstown, N.Y., I twice had to leave the front row of the auditorium to run to the bathroom.” Jack Welch, former CEO of General Electric and author of Jack: Straight from the Gut

Speaking in public is widely acknowledged as the number one social fear in the world. Some people say they would rather die than stand up in front of an audience. That may sound a bit extreme, but public speaking is a major fear and concern to a lot of people, and many do go to great lengths to avoid having to speak in public.

Speaking in public can mean anything from having to give a sales presentation at a meeting or to a prospective client, to having to introduce yourself or make an introduction at a social or business function in front of a group. It can mean having to give a speech at a wedding or happy gathering, or a eulogy at the funeral of a loved one or close friend.

A lot of you may be thinking, “That is fine, but I never find myself in a public speaking situation.” But as my professional colleague, Patricia Fripp, said, “All speaking outside of the privacy of your own home is public speaking.”

Five key points for keeping you on track when speaking in public

Know your audience.

Whenever possible, find out as much as you can about your audience. The more you know about their interests, challenges, concerns, and motivations, the more prepared you will be for what may come up. But when in doubt, be prepared for anything.

Capture their attention immediately.

The first 60 seconds and the last 60 seconds are going to have the most impact on your presentation, so come out punching, grab their attention, and close with a call to action.

Have a structure or approach to what you are saying.

Nothing is going to lose the attention of your audience more quickly than rambling on aimlessly. Make sure that what you are saying flows and has a structure to it, so that people can understand what you are trying to tell them.

Take time to plan out what you are going to say. Where possible link your point to your audience’s motivations and interests.

Apply the rules of non-verbal communication.

I believe that effective communication is 20% of what you know, and 80% of the passion you feel about what you know. Passion is heard in the tone of voice you use, in your enthusiasm, and seen in your body language. To repeat: people will forget a lot of what you tell them, but they will never forget how you made them feel in their heart.

Remember your goal.

Your objective can be one or more of the following:

√ To inform and educate

√ To connect emotionally as well as intellectually

√ To inspire

√ To entertain

√ To call to action

As you speak, remember which of these you are trying to accomplish and adjust your style accordingly.

And Remember:

√ Speak with clarity, so that people can understand your message

√ Speak with conviction, so that people believe your message

√ Speak with confidence, so people feel inspired and moved to action by your message.

A Short Course In Human Relations

“ The 6 most important words: I ADMIT THAT I WAS WRONG. The 5 most important words: YOU DID A GREAT JOB! The 4 most important words: WHAT DO YOU THINK? The 3 most important words: COULD YOU PLEASE. The 2 most important words: THANK YOU!! The most important word: WE. The least important word: I.”

Author Unknown.

Quotes

“All the adversity I’ve faced in my life, all the troubles and obstacles, have strengthened me….You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you” Walt Disney

“Everyone has a talent. What is rare is the courage to follow that talent to the dark place where it leads”

Erica Jong

“Always keep an eye on tomorrow, but stay focused on today” Charles Marcus

Recommended Reading

Kate’s Journey: Triumph Over Adversity by Kate Adamson

This very honest and moving book shows us how to meet our challenges with grace and courage. Kate Adamson survived one-in-a-million odds to enjoy the success she has today, surviving a double brain-stem stroke at the age of thirty three. This book will capture your heart. I know it did mine.

30 Days To A Happy Employee by Dottie Bruce Gandy

This book shows how a simple program of acknowledgment can build trust and loyalty at work. The author, a former regional director with the renowned Franklin Covey Company, provides principle-based solution’s that will work to solve the problem in any business.

Living the 7 Habits: The Courage To Change by Dr. Stephen R. Covey

Dr Covey shows us how successful people have used these principles to solve problems, overcome obstacles, and change their lives. By showing how real people have used the principles to thrive in a changing world, he provides practical guidance and inspiration to readers searching for a more meaningful life.

Have you missed earlier editions of the EIG newsletter? All previous editions are available on our website: www.cmarcus.com through the "Articles" page.

Services

Charles Marcus is a professional motivational speaker. He works internationally with companies and associations who want to motivate and inspire excellence in their people and that want to win the heart, mind and loyalty of their customers and clients by building lasting relationships with them. For more information on how Charles and one /or more of his customized programs can add value to your upcoming convention, sales meeting or event, please contact his office as indicated below.

Charles is also available for telephone consultations and for personal coaching. For further information on how these services can work for you, please contact him directly

To Book Charles for your future convention, sales meeting, retreat, customer appreciation day or important event please contact him personally at:

Telephone: 416-490-6744

Fax: 416-490-6344

Email: charles@cmarcus.com

Website: www.cmarcus.com

Permission is granted to reproduce this newsletter in whole or in part provided the following byline below appears along with the article and that a copy is sent to me after publication. Thank you: To check previous issues for publication, please go to www.cmarcus.com and click on articles/newsletters.

Charles Marcus is an international motivational speaker. To subscribe to his FREE personal and professional development newsletter, please send an email to info@cmarcus.com with the word SUBSCRIBE. An electronic copy will be sent out to you every two months. For more information on how Charles and his programs can benefit your organization or group, please call 416-490-6744, or visit his website: www.cmarcus.com

Privacy Policy

Please rest assured that your name and email will NEVER be sold or shared with another. It will remain private.

Please DO NOT FORGET to notify us of any change in your e-mail address

We appreciate and welcome your feedback and suggestions. Please send a message with your comments to info@cmarcus.com