EIG NEWSLETTER

Volume 3, Number 2 March-April, 2003 Issue

Greetings and welcome to the latest issue of the newsletter. I hope the New Year is treating you all well and that you are staying focused on your goals, dreams and aspirations for this year. My focus this year is to continue to bring you motivational and inspirational articles and quotations, practical tips on success in business and life, and the power of human potential and greatness; something each and every one of us has inside us. I thank you for all your e-mails, feedback and wonderful messages and kind words of support.

I am also so appreciative to all of you who have recommended or forwarded the newsletter to your friends, family, and colleagues. My goal is to build this newsletter to 10,000 subscribers by the end of this year, and with your help and continued support I think this is possible.

I hope I have an opportunity to meet many of you this year with my speaking engagements, and I would welcome an opportunity to discuss how I might be of service to your company, association or organization wherever you may be in the world. Please e-mail me personally at charles@cmarcus.com or call me at (1+) 416-490-6744 for more information. You can also visit my website at www.cmarcus.com. I look forward to hearing from you.

Have a terrific few months.

With Kind Regards

Charles

Did someone forward you this newsletter? Would you like to subscribe? Ó Subscribe to the EIG newsletter. Note that in keeping with our anti-spam policy, you will receive an email message requesting a response from you in order to confirm your subscription.

In This Edition

Five Principles for Business Success
Kemmons Wilson and the Holiday Inn
A Customer Service Story from Galway, Ireland
Quotes
Recommended Reading
Services Available
Privacy Policy

Five Principles for Business Success

We are judged by our actions in business and in relationships constantly. Think about these five principles whenever you come in to contact with people. They are rock solid and if followed will serve you well.

Remember, people are looking for and judging us by:

The integrity we demonstrate
The relationships that we build
The service we provide
The value we deliver
The quality that we guarantee of our product or service

Kemmons Wilson And The Holiday Inn Story

Many of you may have never heard of Kemmons Wilson, I certainly had not until I started researching for this newsletter; but I bet a lot of you around the world have slept at one time or another in what his vision accomplished, a Holiday Inn!

Charles Kemmons Wilson was born in Osceola, Arkansas in 1913. His father died when Kemmons was only 9 months old, and so he was raised an only child of a single mother during the Great Depression. When his mother lost her job as a dental assistant Wilson quit high school to find work to support he and his mother. He borrowed $50 from a friend, bought a popcorn machine, and set it up in a movie theatre lobby. By 1933, he had made $1,700 from the popcorn business, enough to buy a house for he and his mother. Even as a teenager, Wilson’s motto was: “A person must take risks to achieve,” and his philosophy was to put opportunity ahead of security.

Later, Wilson mortgaged the house to buy a local Wurlitzer jukebox franchise, and by 1951 Wilson was a millionaire from his dealings in the popcorn and jukebox business, with a little help from real estate.

In 1951, during a family vacation to Washington with his wife and five children, Wilson noticed that there were not a lot of affordable hotels along the way where people could stay and expect comfort, cleanliness, quality service, and good food. He also noticed that wherever they stayed they were charged a huge surcharge for having their children stay, even in the same room as he and his wife. Although Wilson could well afford this, he felt it unfair to the many families taking vacations who were not as well off as he was, and who could not afford these unfair extras. This observation was the birth of the Holiday Inn idea.

On return from their vacation, Wilson shared his observations with his wife, Dorothy, and told her that he was going to build a chain of hotels that would encourage parents to travel with their children and as long as the children stayed in the same room as their parents there would never be an additional charge. He also told Dorothy that he was going to build a brand name that people could trust and that she would be proud of, and that he was going to build 400 of these hotels across the country before he was through. His wife laughed at him. That kind of annoyed Wilson, and made him even more determined to succeed.

With no experience in the hotel business Wilson researched everything about it he could find. He stayed in hotels, measuring room sizes, observing everything, taking notes, asking questions of people and then listening to their answers, all the time visualizing in what he wanted to achieve. He then hired a draftsman to draw up the plans. As it happened, the draftsman had recently watched a Bing Crosby movie called Holiday Inn. While he was working on the plans, he sketched in “Holiday Inn” at the top of his plans. Wilson saw it, liked the name, and based on his experience in movie theatres he knew the value of a marguee, and he designed the now famous sign and such slogans as “The Nation’s Inn Keeper” and “Your Host From Coast To Coast”. He decided that the sign should be at least 50 feet tall so that it would become a landmark for travelers, and so was born Holiday Inn and it’s famous welcoming sign which one can not miss. The first Holiday Inn was opened on Summer Street in Memphis, Tennessee in August 1952. By December of 1962, Wilson opened his 400^th Holiday Inn, just as he had told his wife that he would do, following U.S. interstate highway growth at that time in the United States. Now his wife Dorothy was laughing for a different reason.

In the early 1980’s Wilson expanded the Holiday Inn Chain internationally and by the late 1980’s Holiday Inn Hotels were located in virtually every corner of the globe. In 1990 Six Continentals Hotels, the world’s leading global hotel company acquired the Holiday Inn Chain. Today it owns, operates and franchises over 3,300 hotels in over 100 countries with 515,000 guest rooms. Not bad for a person who started out with no experience in the hotel business, but who had a vision and a burning desire, and just wanted to give people affordable accommodation with quality service and food, where they and their families could stay.

It sounds so simple doesn’t it? Give people what they want, and they will come back again, and again, and again!

Kemmons Wilson died recently in Memphis at the age of 90, but his legacy continues to grow. Wilson, viewed as the father of the modern-day hotel, was a family man, and a hard working and down to earth person. People say he was always approachable and available, he cared about people, and people really cared about him. And he was driven; even in his 80’s he was still making business deals.

Here are some of Kemmons Wilson’s personal tips for success:

“Work only a half day. It makes no difference which half, it can be either the first 12 hours or the last 12 hours.”

“Eliminate from your vocabulary the words: I don’t think I can, and substitute: I know I can.”

“A successful person realizes his personal responsibility for self-motivation. He starts himself because he possesses the key to his own ignition switch”

“Opportunity comes often. It knocks as often as you have an ear trained to hear it, an eye trained to see it, a hand trained to grasp it, and a head trained to use it.”

A Customer Service Story from Galway, Ireland.

This was sent in to me by one of my subscribers, Barbara Redlich from Toronto. Barbara thought it would be interesting for me to read, as she has heard me speak and thought it mirrored my philosophy. She kindly gave me permission to share it with you. Thank you Barbara.

This quote was found in a shopping mall in Galway, Ireland.

“Customers are the most important visitors in our premises; they are not dependent on us, we are dependent on them. They are not an interruption to our work, they are the purpose of it. They are not an outsider on our business, they are part of it. We are not doing them a favor by serving them, they are doing us a favor by giving us an opportunity to do so”

That articulates very well what customer service is all about, and how we should view our customers and clients.

RECOMMENDED READING

So many of you have asked me what I read to gain my inspiration, and other than books, there are a number of magazines and e-zines. Instead of my usual book feature this issue, I am reviewing and recommending three magazines that I subscribe to. The regular book review will return next issue.

Fast Company

This is an excellent, cutting edge business magazine. It contains great articles, a wealth of knowledge and information about the movers and shakers in the business world, and ideas that sometimes challenge traditional thought. It is published monthly and a must for anyone in business.

Travel and Leisure

I read a lot of travel magazines. I gain inspiration by reading about different cultures and eco-systems. In my opinion Travel and Leisure is the best. This glossy magazine has wonderful and practical tips on where to visit in the world and on travel savings. The travel articles make you feel you are in the destination itself. It is published monthly.

Bits and Pieces

This is a small magazine but with a lot of information. It calls itself the magazine that motivates the world. Published monthly, it contains great quotes and very interesting inspirational stories.

QUOTES

“ When you focus on what might have been, it gets in the way of what can be”

Patricia Fripp

“The greatest mistake a person can make is being afraid of making one”

Elbert Hubbard

“May your life be as beautiful as a summers day with just enough clouds to make you appreciate the sunshine”

Unknown

Have you missed earlier editions of the EIG newsletter? All previous editions are available on our website: www.cmarcus.com through the "Articles" page.

Services

Charles Marcus is a professional speaker and trainer. He works internationally with companies and associations who want to motivate and inspire excellence in their people and that want to win the heart, mind and loyalty of their customers by building lasting relationships with them. For more information on how Charles and one /or more of his customized programs can add value to your upcoming conference or event, please contact his office as indicated below.

Charles is also available for telephone consultations and for personal coaching. For further information on how these services can work for you, please contact him directly

To Book Charles for your future convention, sales meeting, retreat, customer appreciation day or important event please contact him personally at:

Telephone: 416-490-6744

Fax: 416-490-6344

Email: charles@cmarcus.com

Website: www.cmarcus.com

Permission is granted to reproduce this newsletter in whole or in part provided the following byline below appears along with the article and that a copy is sent to me after publication. Thank you: To check previous issues for publication, please go to www.cmarcus.com and click on articles/newsletters.

Charles Marcus is an international speaker and trainer. To subscribe to his FREE personal and professional development newsletter, please send an email to info@cmarcus.com with the word SUBSCRIBE. An electronic copy will be sent out to you every two months. For more information on how Charles and his programs can benefit your organization or group, please call 416-490-6744, or visit his website: www.cmarcus.com

Privacy Policy

Please rest assured that your name and email will NEVER be sold or shared with another. It will remain private.

Please DO NOT FORGET to notify us of any change in your e-mail address

We appreciate and welcome your feedback and suggestions. Please send a message with your comments to info@cmarcus.com