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Articles

The articles provided are a sample of articles that have been reproduced internationally. Additional articles are available in the newsletters through the newsletter link.

Permission is granted to reproduce any newsletter article or full-text article on the condition that full credit is provided. For print publications, the following byline must be included with the article, and a copy should be sent to us after publication:

Reproduced with permission of the author. Charles Marcus is an international motivational speaker. For more information on Charles, please visit his website at www.cmarcus.com. Copyright 2007-2011. All rights worldwide reserved.


The Nine Definitive Laws of Customer Service Excellence

We all know it takes more to get a new client than to keep an existing one, but today it takes a lot to win the heart, mind and loyalty of that customer. The consumer is savvy. You have to build trust, nurture a relationship where the customer thinks their needs are more important than making the sale or making a profit. Then, and only then, will they go beyond just buying your product or service to recommending you to others as well.

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How to Motivate, Lead and Retain Your Team

A talent shortage within the manufacturing sector is looming. When you combine growth forecasts within the sector with retirement statistics, it is predicted that annual employment demand in the sector will be between 5 and 10 per cent, depending on the country. The law of supply and demand points to the inevitability of a war for talent. This means keeping the great employees that you have, and creating an environment where new candidates want to join your organisation – which is becoming increasingly important and critical to success.

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Ten Business Rules for the New Economy

The rules for business have changed. The organisations, Re-energized is the idea of having a mission and vision statement; entrepreneurs, and sales people who adapt to the game shift will be the ones who will succeed in this new, more global economy. What we do, how we interact, and what resources we use are all changing. Today, it is about focusing on the customer and user experience, seeing everything from their point of view, delivering incredible value, extraordinary world-class service every step of the way, and having world-class systems in place to make the experience easy and seamless.

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11 Ways to be the Best You Can Be

Wisdom dictates that taking time to reflect on past triumphs and celebrating success fuels future success. But in order to grow and develop both personally and professionally, you also have to look back at and acknowledge the things that challenged you, the things that did not go so well.

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8 Ways to Stand Out From the Crowd

Sometimes I think we may feel that we have to do the big things in life to stand out from the crowd, to make a difference, but in my experience I have found that it is the little things that we do on a consistent basis that are usually the most powerful. I would like to share with you 8 ways that I have found help you stand out from the crowd. Some are based on my own personal and professional experience, and some I have observed in other people who I admire and respect. Make your own list, compare, but the main point of the exercise is to integrate the points in to your daily life and the key to its success is by implementing them.

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Six Characteristics for Achieving Peak Performance

Peak Performance is a commitment to your physical/mental/spiritual being and to your personal growth and development at all times. Peak performance, in my opinion it is not something you can switch on and off; it is what you commit to and strive for always. It is not just about business and achieving goals. It is also about balance between work and family, friends and fitness. Finding the right combination for each of us is personal, but I will share with you 6 Characteristics that have worked for me along the way.

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Six Rules for Business Success

I have had the unique opportunity over the years to work with and/or study some of the smartest and most successful business people spanning many industries. I have been able to apply and practice this learning in my own business and sales success. Based on this experience I have deduced that these six rules, or powerful P’s, are truly the building blocks for success. Yes, they may be articulated differently, however, it is these same six things I have seen used by very successful companies, both small and large. They work equally as well for an entrepreneur just getting started or the sales professional, as the large corporation that wants to take their business to the next level. If you follow them, and that is the operative word, follow them…..you will not go to far wrong.

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6 Successful Habits to Increase Productivity and Your Client Base

Have a plan of action: Real success is based on truly identifying your target markets, your ideal client base. Prepare a list of your 20 top clients and your 20 top prospects, and never let more than 30 days go by without being in touch with them.
Ask your clients for referrals. Who else do they know who might benefit from what you have to offer? Plan every single day to maximize productivity.

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The 6 Definitive Laws of Customer Service Excellence

Today, it takes a lot to win the heart, mind and loyalty of your customer. You have to build trust, nurture the win-win relationship, and your entire focus needs to be on making your customers feel so important and special that they would not want to go anywhere else; then, and only then, will they go beyond just wanting your product or service to recommending you to others as well.

Download The 6 Definitive Laws of Customer Service Excellence (pdf) »


The Power of Questions

One of the most important and powerful ways that you can stand out in the arena of life is by asking powerful questions. Sounds simple and makes sense doesn’t it? But from my experience, especially in the business world, it doesn’t happen very often. People are so pre-occupied with talking about themselves, their company, their products and services, their agenda, the features, the benefits, showing off the fancy brochure, and are way too focused on their view of the goal.

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