There are many ways to get yourself known. Social media is big today and the old standards of direct marketing, advertising in print, radio or TV still apply. A must is a great, easy to navigate website. Get yourself out there offering value. For example write articles or have a blog. Or maybe try the old fashioned “doing something creative to get your name out there”. A new florist in my town had staff standing at the local train station handing out free roses to all the ladies on Valentine’s Day. Be creative!