As a professional speaker I find myself flying quite frequently and am regularly at airports. Like many frequent flyers, I try to stick to one particular airline or airline association; frequent flyer points do generate loyalty. In my case, I try to stick to Air Canada or its Star Alliance partner airlines. This will generally get me anywhere I want to go with a convenient routing and schedule. However, I fly with these airlines because of convenience not necessary always by choice. The service is okay, but nothing special. Do I feel like I am a valued customer? Not really. The staff is pleasant, usually. They are also occasionally rude and sometimes surly, but rarely memorable.