Any of you who have heard me speak know that I talk in all my presentations about first impressions and how it is much easier to create an impression than it is to try and change one. They say you never get a second chance to make a great first impression. People judge us and sometimes make up their minds about us in the first 10-30 seconds of meeting us or speaking to us on telephone. They decide if they like us, if they trust us, and most importantly, if they want to build a relationship or do business with us.